Marketing

Richard Branson , entrepreneur extraordinaire and chief executive officer of the double-dyed(a) moving in empire , has embarked on a mission of celestial proportions , literally . With plans of launching his newest venture , double-dyed(a) astronomic , by 2010 , Branson predicts that his meanspirited 250 million investment result become a ceiling cash cow in as little as five years . While the future of this undeveloped pains appears lucrative and exciting , Branson must now decide how to sweep out Virgin Galactic from the host of competitors emerging in the untapped infinite tourism industry and build marque credit rating with seat consumers as a golosh and ecologically moral sense thrill ride with purposeThe just about mugificant factor in conquering the market for the space tourism industry will ultimately be rid er safety . Consumers who are affluent enough to afford the monetary value of 100 ,000 /hour two hundred ,000 /2 Hour flight ) are certainly not pursuit a bargain .

There is no resemblance shop for early adopters , or those customers that enjoy paying a bounteousness for the newest product or technology . Virgin Galactic s target consumers , who represent the crime-de-la-crime of modern society , will emphatically be choosy when selecting a company to risk their lives with and ride them s even soty miles above the earth . A competitor oblation topping technologies or safety protocols at additional cost , eve n a hefty one , would easily get with the ! business of customers in this market segment . And being that Virgin Galactic and competitors are creating an entirely new industry , the sign customer base will be undoubtedly spoiled and comprised of early...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay