The migration of people to cities

The migration of people to cities is one the biggest problems facing the world's cities today. Discuss the main causes. What solutions could be used to tackle the situation? Nowadays, the issue of urbanization is more frequently discussed than ever before due to its increasing impacts on lives and on the environment. Most people will not argue the fact that living in a city is easier overall than living in the country. Despite that fact, many generations have lived in rural settings by choice over the decades. The pursuit ofa better standard of living, education and higher health care are the main causes of migration to urban areas.Many people hope that if they move to live in a big city they will find higher-paying Jobs. However, mass migration to cities causes greater competition for Jobs and this lead to underemployment. Others want their children to get better education and often high-ranked schools or universities with well-trained teachers are in the city. Moreover, the expansi on of cities often leads to environmental problems, such as pollution. To solve the migration problems there are a number of solutions. One of the possible answers is to improve the quality of life in the countryside. Government could invest in building medical facilities and schools.Media can also be used to promote a healthy and stress free life in the countryside. Another way to attract people to stay in rural areas is creating more employment opportunities. By doing this, many people will choose to stay in the countryside. To conclude, because of urbanization the raw beauty of rural life is fading into oblivion. Convincing people to live in the countryside might seem as a difficult task, but if for once we escape the dullness of the city and discover the stunning places, hidden in the forgotten parts of our country we might Just realize what we are missing. 285 words 30 minutes

Different between secondary school and university Essay

I used to say that I could not wait until I finished secondary school and have a greater say in what do. In reflection I can say that my experience in secondary school was more fulfilling for me than the university currently is for me. As I commenced my secondary school life, I was registered. Although I registered at the beginning of my university life, I have to register every semester for the courses that I would be pursuing. In addition, at secondary school level everything was handed out to me; while at the university I have to collect my information for different courses. I believe that secondary school was easier because if I did not understand a topic, teachers were easily accessed. If I do not understand a topic at university I have to wait until the tutorial or office hours. I easily interacted with my teachers while at the university some of my lectors are not approachable. In secondary school I had three sets of vacations while at university I only have two sets of vacations. In addition, secondary school had two set of three weeks’ vacation and a ten weeks summer while university have one month in the Christmas vacation and four months for summer vacation. I found that at secondary school I was taught the fundamentals of learning, while the university teaches me the advance structure of learning. I learned subject and verb agreement and not how to write essay but at university I learn additional fundamental of English like topic sentence use of punctuation marks and structure different types of essays. I also learned basic United Kingdom accounting principle for Caribbean Examination Council level. United State accounting is taught at the university level. In addition, secondary school I did internal exam and was promoted to the year level while I do exams to earn credits towards my degree at the university. I did external exam and gain Caribbean Examination Council (CXC) certificate in several subjects but the university does an increment of courses and receive one degree. The secondary school structure is rigid while the university structure is flexible. The School year is divided into three terms while the university has semesters. In addition at secondary school the children have a long summer vacation while university students have the option of attending summer school. School class times were scheduled for a school year while at the university classes would be chosen by me and changes every semester. I remember having one break time and a fixed hour for lunch whereas for university I can have lunch at time where there is free period. There were many rules at school which were enforced. However, there are some at the university which student are not acquainted with and no one enforces them. For example, if I did not attended classes regularly, the principal would call my parents. However at university there is not anyone who checks up and realized when I am missing from lectures or tutorial sessions. Furthermore, there was a uniform at school that I wore; in fact, the principal and teachers made sure we wore our uniforms correctly. However, at university I can wear my own clothes, which my mother provide for me. I remember the principal sent me back home a last day for having on braids. Now I can wear braids, weave and even colour my hair at the university. Secondary School was small and had limited classrooms but university is bigger and have many different rooms. When I was at school I had a form room where I could eat my lunch and talk to my friends. On the other hand at the university I do not have any fixed room that I can be in. There was also small number of children in the class in contrast to the large number of students at university. Most of the teaching was done in our form room whereas I have to go different places for lectures and tutorials. I knew everyone in my class because they came from first to fifth form, and some of the other children throughout the school. However, I am unable to know everyone in the lectures and I only know a few in the tutorial since my courses changes ever semester. I was able to have a face to face teaching at school whereas I am taught different ways at the university such as lecture, tutorials and online learning. The work load at university is much heavier than at secondary school although I did eight subject at CXC level and I am only doing four course a semester. I conclude although secondary school was structure and rigid I thoroughly enjoyed my life there and those memories would remain with me forever. Even though, my university life is flexible and I have a greater say on my activities, I can now say that I prefer the structure of secondary school life.

Bpo Attrition- the Problem and Its Solution

Human Resources In Indian Business Process Outsourcing Organizations- Attrition. Is there any solution? Business Process Outsourcing (BPO) is likely to be the next big thing for services in this decade. The industry is very diverse, with several sub-segments, each displaying its own unique characteristics. The BPO players need to be excellent in every facet of operations as the market is highly competitive at every level and re-defining itself every day. Being a People-Centric industry what are the people issues that, the HR will have to handle? What are the challenges faced by HR in dealing with them? HI Before this, one needs to gain an understanding about BPOs and what businesses are Indian companies doing in this segment? BPO is based on the premise that whatever competencies are not very important for an organization   (not their core competencies); outsource or ask somebody else who is adept at doing it, to do it for the organization. In this way the organization can concentrate on its core competencies and not worry about on trivial issues, which are not strategic in nature. But these days we even find organizations outsourcing their core competencies or the core business aspects to BPOs to gain the advantage of cost cutting and quality issues. Typically, BPO would include call centers, problem solving in insurance sector to other sophisticated activities like research and other back office dealings. India has the advantage of low cost, highly qualified English speaking labour, thus most of the BPO ventures in India are call centers, although of late, companies are entering into high-end areas like research. But for sometime at least we can assume that most of the companies would be doing the call center kind of business. Most of these kinds of jobs get done in the night in India to account for the 12-hour time lag between US and India. Over a period of time the biological rhythm of the employee changes, causing various kind of disorders like indigestion, fatigue, headaches etc. so the health of the employee is a major concern for the HR, more so because most of them are graduates in their early twenties. In addition the jobs are monotonous, often nerve wracking. So it is a challenge for HR to adequately rotate the jobs of employees and provide them with enough time to refresh, so that they are able to deliver service of highest quality. Although many companies are targeting fresh graduates, they are not able to retain them. Attrition continues to be high 35%. HR has to ensure that a proper career path is chalked out so that graduates increasingly see this area as a potential career for them. Clients in US, UK and other European Countries are very quality conscious and as increasingly complex jobs get outsourced, it becomes important that HR ensures right quality people are selected and the right quality of training is provided to them. This ensures that later they do not face embarrassing time from their clients. There has been enormous requirement in this sector for manpower and huge salaries are up for taking. The times are good for this industry, but one has to keep in mind that this industry is still in its way to figure out in the growth stage. One cannot predict the future so easily and the sour experience of software companies is still fresh in minds. So a little bit of caution is to be exercised in this matter and proper trends have to be forecast by the HR to ensure that they do not go the software way when ultimately the industry stabilizes. Attrition †¦ A major problem rocking the Industry. Some Facts to Ponder about†¦ * 95% companies in the industry have Attrition problems * The small-sized and medium-sized companies loose more people * Turnover rates are as high as 30% in some reputed BPOs and over all around 35% in the Industry. Employees move to smaller companies for exciting opportunities and greater identity and move to large companies for defined roles, clearer career paths and better HR systems. Loyalty towards their employer or towards the organization has slowly seems to have disappeared. Executives know that fast-moving markets require fast-moving organizations that are continually refreshed with new talent, and they have become quite adept to outside hiring. Even companies are quite comfortable with bringing in talent; they remain distinctly uncomfortable about seeing talent leave. The competition to headhunt employees with good performance ratings of other organizations is an open ploy. The mediators (so called Consultants) make this job easy for the organizations by gaining the data bases of employees and they lure the employees by offering huge pay packages finally making them to move from their job. One of the biggest assets of the BPO Industry is manpower. So, the biggest challenge in this industry is to attract and retain knowledgeable manpower. Today, BPO companies are facing a shortage of knowledge workers because the rate at which they lose employees is almost ouble the rate at which they hire. A major proportion of the turnover issue is attributed to the movement of manpower to the Companies who lure them by offering either better pay or higher designation. The average stay of an employee in bpo companies has dropped to one year. In such a scenario where companies are fighting to combat global business competition, and struggling to survive, employee turnover comes as a double blow. And the issue of managing employee separation often gets ignored. Just because a business is dependent on Communication skills, for instance, doesnt mean that it has to go to great lengths to retain its employees. If theres a large pool of people with good communication skills available, it might want to focus on recruitment rather than retention. Moreover, since new hires have lower salaries than long-term employees, the company is able to keep a lid on compensation levels. Cooperating with competitors is another way of dealing with retention. Because of the intensity of talent-war, companies instinctively view retention and recruitment as competitive exercises. But history shows that cooperation, even among competitors, can be one of the most effective ways of dealing with talent shortages. A New concept called Anti Poaching agreement between BPO organizations is on the Move. According to this agreement, the parties getting in to the agreement will share their employee databases with each other and so will restrain employees to shift in to each other companies. Lets hope that this works good for the BPOs. Frequent job-hopping of employees is not good for any one, neither for the company nor for the employee in terms of Growth.

Vietnam War Causes and Consequences Research Paper

Vietnam War Causes and Consequences - Research Paper Example The history of the Vietnam War can be traced to the fall of Japan at the end of the Second World War. French and the United States army tried to gain control over the region to defeat the communist forces but were stopped from doing so by two emerging constraints. The first one accounted for the peace accord signed in Geneva in 1956 and the second more crucial the division of the country in North and South Geneva. United States of America’s War forces lent a strong defense for the cause of saving South Vietnam from the fangs of communism. However, America’s forces were bound to retreat from the Vietnam soil owing to a treaty signed with North Vietnam in 1973. North Vietnam the communist regime that had earlier promised not to gain control over South Vietnam finally invaded it on December 1974. The North Vietnam forces surpassed South Vietnam’s efforts of defense as they gained control over Saigon and other parts of the South on April 1975.1 In this context, the p aper aims to trace the main reasons, which led to the Vietnam War and the effects generated by the prolonged war. During the period of the Second World War, the Japanese forces occupied a region owned by the French forces known as Indochina consisting of Vietnam, Laos and Cambodia. In Vietnam Ho Chi Minh opposed the Japanese invasion through the formation of Viet Minh in 1941. Viet Minh later took the picture of a Nationalist Movement in the Vietnam soil. Ho Chi Minh sought America’s support in fighting against the Japanese, which later gave independence to Vietnam. However, after the end of the Second World War the French forces endeavored to gain their control over Vietnam. The Nationalist Party of Vietnam, Viet Minh led by Ho Chi Minh strongly opposed the French invasion. Agreements between the French forces and Viet Minh led to no results following which French invaded the capital of

SLP 2 HRM - 403 CULTURAL TRAINING FOR EXPATRIATES OR DO I KISS THE Essay

SLP 2 HRM - 403 CULTURAL TRAINING FOR EXPATRIATES OR DO I KISS THE MINISTER OF COMMERCE, BOW OR SHAKE HER HAND - Essay Example Coca Cola Company has the mandate to train their employees on the culture of communication on their clients so as to propagate the profitability of the company. Normally, most Indians prefer to communicate bad news in an indirect manner. (Rao, 2009) If not keenly scruitinizes, their yes could imply no and vice versa. This is especially true when communicating with a superior or with a client. Expats unfamiliar with indirect communication will often misunderstand their Indian counterparts by failing to read between the lines. The company has endeavored in providing quality information to meet the customer’s needs. Asking open-ended questions, inquiring into the potential problems of a proposal, and actively listening for subtle clues are a few tactics which go a long way in avoiding miscommunication. (Rosi, 2010) Coca Cola Company is a structured company that has different levels of management ranging from the top which has the directors and the C.E.O, the middle level consisting of the H.O.D and the lower level which constitutes of the workers. The company has power distance which involves 13 levels to the production workers. This formal structure has made the workers not to have that close relationship with the top level management. Most of the top managers are much respected. The company has conducted trainings in relation with the Indian culture on how to relate with each other so as to enhance harmony and relationships. This training is an important asset to the company for it enhances the relationship with the customers and therefore the profitability of the company increases. (Anonymous, 2009) The coca cola company is a global company and their policies on employees’ relationship have been harmonized despite the many cultural diversity. However the issue of employees’ relationship is determined by the country. Since the employees of India have a believe in future orientation the company

Read the passage and answer the four questions provided Essay

Read the passage and answer the four questions provided - Essay Example ut as by that law of out nature, which makes food necessary to the life of man, population can never actually increase beyond the lowest nourishment capable of supporting it†(Malthus, 431). Basically, this means that nature has made it so that humans must have food and water to survive, and this is how nature keeps the population in check because without enough nourishment humans will die, which keeps the population down. When the human population is at the appropriate equilibrium, there is enough food and resources to go around, which makes for a happy society. Thomas Malthus makes the assumption that the more food and resources that are available, the quicker the human population and demographics will grow. Without enough food to go around, the population is not likely to increase as the birth rates will decrease and death rates will increase, which creates a more stable population. Malthus believes that the period between the doubling of the population will be much lengthier if food becomes much more difficult to acquire(Malthus, 431). Overall, these assumption do appear to be valid in that it is common sense that without sustenance, any population is less likely to succeed and thrive. To a certain extent, the argument developed by Malthus appears to have some roots in the idea of natural selection. The overall idea with natural selection is that the strong will survive, and the weak will perish. With this type of argument in mind, it is fair to say that public relief for the poor is essentially going against natural selection. By providing food and charity to the poor, this weak population is being kept alive instead of dying off like nature intended it. Therefore, in the view of Thomas Malthus, public relief should be discontinued or halted altogether because keeping poor people alive continues the process of draining nature’s sustenance for the strong. In this way, charity is very harmful to the Earth and the human population as a whole because the

Apple vs. Samsung Essay Example | Topics and Well Written Essays - 250 words

Apple vs. Samsung - Essay Example Apple and Samsung are world leaders in smartphones and tablets, the two fastest growing consumer electronics market across the globe. For this reason, the success of Apple’s law suit could potentially have global ramifications even though the ruling only applies to the American market. A possible scenario that could play out is for Apple to pursue other competitors in the US – with many analysts seeing the Android Operating System as the main target. However, given that we do not see Apple’s lawsuit succeeding in other jurisdictions, this would segment the global consumer electronics industry into the US and the rest of the world. This would isolate the US consumer electronics industry from global competition. This could be beneficial for the Apple in the short-run but in the long-run the lack of competition could eventually make the US consumer electronics industry to go the way of the US auto-industry. There are three questions that I see arising from this article. First, interaction design is a fundamental component of consumer electronics. Is it ethical to grant proprietary rights to fundamental components that advance the growth of the industry? Secondly, when looking at such patent-infringement battles is the effect on consumers weighed in or only the interests of corporations are taken into account? What is the greater good? Banks, T. (2012, August 28). Apple vs. Samsung - what does it mean for design? Design Week. Retrieved September 11, 2012, from

Situational Leadership Essay Example | Topics and Well Written Essays - 500 words

Situational Leadership - Essay Example Firstly, I need to be aware of all teachers’ skills and competencies as well as experience in the field of their respective teaching. Usually, organizational change is a complex phenomenon and has to be dealt in a systematic manner. The concept of situational leadership provides a framework for effective change leadership by identifying six stages of concern, which when addressed appropriately can help in successful implementation of any organizational change (Blanchard, 2010). Besides these stages of concern, the developmental level in the change process of each individual staff member needs to be considered (Baca & Cervantes, 1998). Based on these developmental levels, stages of concern model proposed by Hershey and Blanchard can be used for change implementation (Olson, 2008). For instance, staff with information concerns needs to be given complete information so that they can decipher the sequence of events and be able to arrive at logical reasoning behind the tasks/events . Secondly, people with personal concerns are usually worried about the impact of events/tasks or change upon themselves. These groups, usually the new teachers, are also concerned about their own abilities to cope with the change.

Describe the symptoms, diagnosis, treatment and prognosis of chronic Essay

Describe the symptoms, diagnosis, treatment and prognosis of chronic leukemia - Essay Example This is when leukemia cells grow more rapidly. One of the most common symptoms of chronic leukemia is swollen or enlarged lymph nodes. Other symptoms include fever, bone pain, weight loss, night sweats, reduced immunity, abdominal discomforts, and fatigue among many others. In the initial diagnosis, key factors include lack of significant circulating blasts, frequent thrombocytosis, and mild anemia. Chronic leukemia patients exhibit a cytochemical abnormality, characterised by low leukocyte alkaline phosphatase (Schiller 2003). A record of low leukocyte alkaline phosphatase is associated with relatively low levels of granulocyte colony- stimulating factor. Additional laboratory features include elevated elastase and uric acid levels. However, in order to confirm the disease, a bone marrow aspiration and biopsy is required to all patients considered to have chronic leukemia (Wiernik 2001). This helps not only to verify the diagnosis, but also to offer some essential information concerning the stage of the disease. In general, patients with chronic leukemia are diagnosed with immature leukocytes in their blood, and include increased number of white blood cells taking abnormal shapes (Skeel and Khleif 2011). However, the red blood cells and platelets tend to appear to be less than the normal quantities. Due to its nature of slow progression, chronic leukemia may not call for immediate treatment. However, it is vital for persons with this type of leukemia to seek frequent check ups for proper monitoring of the disease (Moini 2012). Nevertheless, there are five stages involved in treatment of this type of leukemia: chemotherapy is one of them and it is used to kill leukemia cells, which involves use of anti-cancer drugs (Swearingen 2008). Radiation is also used to kill cancer cells, which involves exposing them to high-energy radiation. Interferon therapy is

Report on the statistical trends Essay Example | Topics and Well Written Essays - 2000 words

Report on the statistical trends - Essay Example Bibliography 13 7. Appendix 14 MA7414 Mortality 1. Introduction: 193 United Nations member states and over 23 international organizations have been and continue to work on the Millennium Development Goals campaign since the year 2000. The campaigns are to achieve eight international development goals by the year 2015. The eight goals range from eradicating extreme poverty to improving child health and halting the spread of HIV/AIDS. The Millennium Summit of the United Nations had set the target for MDGs as the reduction of the under-five mortality rate by two-thirds between 1990 and 2015. ( 1 )This research project evaluates the impact of the recent economic crisis whose impact was felt all world over, on the successful implementation of the MDG-4, reduction of child mortality, among the six WHO regions, and the global index on the same. In addition, two countries from the African region, Mali and Niger, have been picked and progress in there assessed too. Of great importance are the overall trends in successful implementation of this MDG value, and any possible shift in trend since the on-set of the economic turmoil. Infant mortality rate and the under-five mortality rate data obtained from the WHO have been used for trend analysis. Following the turmoil, it is estimated that the emphasis laid on the reduction of child mortality has reduced globally as emphasis shifts to other urgent and more immediate threats. Understandably, the implementation of the MDGs has to go hand in hand with the management of emerging roles. The impact of the threat of shifting emphasis forms the basis of this investigation. 1.1 Source of Data The infant mortality rate is the probability of a child born alive to die within 1 year of their birth, and under-five mortality rate is the probability of a child dying by age 5 per 1000 live births which is a measurement of child survival. The mortality data is published by the world health organization and the tables give the under-five mort ality rate of a given year and region.[3] The regions include Africa(AFR) , Americas(AMR), South-East Asia (SEAR), Europe(EUR), Eastern Mediterranean(EMR), and Western Pacific(WPR). The global values have also been provided. 2.1 The statistical trend of infant mortality within the WHO region: Figure 1 the line of infant mortality rate among the WHO regions Figure 1 shows the downward trend of mortality rate for infants ( per 1,000 live births) between 1990 and 2011 in six different regions. In general, the mortality rate for each region has a downward trend. Globally, the death rate for children under one has decreased by 40 per cent over the study period, from 61 to 37 deaths per 1,000 births. Three WHO regions have higher infant rates than the global rate, and they are thus the main focus of the MGDs. These regions are Africa (AFR), South-East Asia (SEAR) and Eastern Mediterranean (EMR). In the regions with high level death rate for infants ( above the global infant mortality rate ), South-East Asia and Eastern Mediterranean have seen reductions of about 40 per cent and followed a similar trend over the period. Meanwhile, the number of children in South-East Asia who died before they could reach age one dropped from 77 to 42 deaths per 1,000 live births between 1990 and 2011. In addition, the highest mortality rate of infants is found in Africa, where, above one in ten infants died before their first

History about the war Essay Example for Free

History about the war Essay It is very true that the United States overthrew Guatemala, Chile and Iran. There are some motivations behind the overthrows. One of the motivations behind the overthrows is nationalism. This is because United Nations just like all other nations opposes nationalism. Other main motivations behind the United States overthrow to these countries include the urge to impose its ideology, gaining control of some of the valuable resources and the increase of its power. The United States also carries out coups, invasions and revolutions so that it can topple it feared or mistrusted. It also uses a variety of methods in persuading g other countries into assisting them with the coups revolutions and invasions. The methods used include the offering of booties to states that support its interests, time-honored strategies of diplomacy and retaliation threats to those countries that refuse to support them. In Chile United States launched its coup with the aim of propagating the spirit of good humanitarian ground. This is because Pinochet was highly involved in human rights violations because his security forces were perceived to be accountable for more than 3,197 murders of the Chilean citizens. 1,100 of the murdered citizens â€Å"disappeared† for they were abused to their death, thrown by the military from the helicopters into Pacific Ocean or buried into secret graves. The other reason as to why united states carried out the coup was to ensure that it prevented its consolidation and also limited the governments ability to implement some of the policies which were contrary to itself (U.  S) and also hemispheric interests. U. S also committed some coups with the aim of fostering its accessibility to some of the economically rich regions. For instance in 1953 Dulles ordered a coup on Iran which was intended to make Middle East very safe for American oil companies. United sates committed a coup in Guatemala because it disliked the communist policies which were set by Arbenz. He was perceived to be a communist because h e sought to give the landless some land or in other words he advocated for equal land distribution by giving peasants the idle lands which belonged to the upper class. Dulles had ordered the coup in Guatemala because he had disliked the way the nationalist government had confronted the power of the United Fruit Company which was represented by his old law firm (Npr. org, 01). United States of America was involved in what was called â€Å"people’s war† against fascism. All the American were in agreement with capitalists, democrats, republicans, communists, rich, poor and the middle class and this is why the war was referred to as the people’s war. This war was the trendiest in United States that the country had ever fought. This is because around 18 million people participated in the war. And over 25 million workers contributed financially to the war. The power of the nation, church, press and also chief radical organizations called for all-out war. The war was in opposition to an enemy of appalling evil. for instance Hitlers Germany was widening totalitarianism, , militarism and overt aggressive, and racism warfare outside what an already contemptuous world had gone through yet, the governments(the United States, England, the Soviet Union) accomplishing this represented something considerably different, so that their success would be a bluster to imperialism, totalitarianism, racism, militarism, in the world. America stepped up as the defender of vulnerable countries matching its image in American history textbooks for high school. For instance it opposed Haitian revolution for independence from France at the beginning of 19C. America just pursued its imperialist interests in the name of assisting the helpless countries for it instigated conflicts with Mexico taking half of the country. It also pretended to rescue Cuba from Spain at the same time it stagnated there with military base, rights of interventions and investments. It also grabbed Hawaii Guam and Puerto Rico it also took the con troll of panama by revolutionizing against Columbia. The main reason as to why US entered the WW II was to defend the principle referred to as the non-intervention of other country’s or states affairs but many questions arose about its credibility. United States was one of the victors in WW II thus coming into a position to dominate many areas in the world and also creating conditions for efficient and effective control at home. The war brought about higher prices for all farmers, enough prosperity, higher wages, higher prosperity unlike thirties which was accompanied by a lot of unemployment and economic distress. The war was pressing people at home because the budget was mainly to the advantage of military operations abroad without considering the needs of people at home. For example people were affected by the test of the nuclear weapons but the leaders argued that it was not harmful (libcom. org/history 1). The presence of the country in permanent war kind of economy proved to be very big pockets for poverty. The distribution of health also remained unequal with the highest family getting 45 % of all the income and the lowest family getting 5% there was unequal distribution of wealth, tax advantages and income. Many American citizens were afraid of communism and this was oppressing those who believed in it. Many people were against the war. This is because they felt that the war was only seeking to dominate other countries. They said that it was commercial, ruthless and imperialistic. Socialist parties opposed the war arguing that it was a crime against the people of United States many opponent claim that the war was a human violence because it was a murderous kind of business. Again the opponents argued that a lot of nation’s money is not well utilized when it is used in wars for there are many ways of cheap mediations which do not involve conflicts. Opponents felt that the war is inhuman to both countries because some of the devices used are harmful to innocent citizens (Zinn 355). Bernay’s ideas on social control can be used to think about Friedman’s book secret histories because they both assume that propaganda can be a very effective tool for manipulating and shaping public opinion in the current society. Friedman has quoted how America used propaganda into fostering war against other countries. For example it lied that it was going to assist helpless countries only for the American to star dominating investing in those countries. Edwards’s propaganda disagrees with skeptics who argue about low levels of illiteracy. He says that printed word played a very crucial role during the early reformation. This is because it enabled Luther in broadcasting his attack towards the traditional authorities with greater rapidity and also made it possible to co-ordinate some of the activities of scattered followers. The printed medium embodied the subversive messages it conveyed. Numerous duplicates of cheap agitatory pamphlets reinforced the message of lay involvement much to the disadvantage and distress of catholic publicist. Edward uses the character of early Lutheran teachings to stress the difference between the limited vernacular literatures to lay readers before 1512 and what is currently known to the historian familiar with lathers works. Luther’s views were highly publicized by catholic rebuttals. In the hidden sides of Vietnam War Friedman is trying to identify some of the truth. Friedman argues that during the Vietnam War the United States was only seeking to undermine Hanoi’s subversion of the Saigon regime by sending Vietnamese operatives behind the enemy’s line. The secret to most of the Americans was that this covert operation was far from secret in Hanoi because all the commandos were either killed or captured and thereafter turned into communists to report false information. Using Bernay’s propaganda we can say that the U. S propaganda did its job incorrectly. This is because the educated section of the population accepted the government Vietnam War propaganda without questions. The United States was the one attacking southern Vietnam but it claimed that it was not the one because most of the American population was against those attacks. Book Review. The book â€Å"voices of a people’s history of united states† by Howard Zinn talks about gives the history of the fight for human dignity. He highlights some of the most significance political acts which were perceived to be the sound of the real human voice. This book assist me in understanding the modern American history for it highlights the idea that the minimization of resistance can only be achieved through the propagation of the idea that power remains with people who have guns, who posses wealth, own newspapers and also those who own television stations. The book assists me in understanding the reason as to why there are movements to fight the lack of voice brought about by lack of power.

Selecting Right Partner In Forming International Joint Ventures Management Essay

Selecting Right Partner In Forming International Joint Ventures Management Essay Over the past twenty years, there has been a surge of interest of companies coming together, many of which were reflected in the popular management press and the academic journals of corporate links being formed. Many organisation now uses strategic relationship rather than competition among themselves to grow their business. These are formed for a variety of reasons, which include new technology development, expansion to new domestic market, reducing manufacturing cost, new product development, ability to increase profit margin, financial support and sharing of economics risk, overcome legal and trade barriers and many more. These are some of the reasons why collaboration sometimes called partnering, alliances or joint venture among many terms are formed. Joint venture is one of the most popular forms of strategic relationship and it utilises separate business entities like cooperation, limited liability company or partnership, this entity makes the involved parties to limit the lia bilities involved. In recent years global challenges has fostered many companies from many countries to go into international joint venture more stronger than in the past, manufacturing companies, oil and gas companies, construction companies, banking sectors, automobile companies and many more are forming the international joint ventures. Objectives As partner selection is considered to be very important to have a successful collaboration, this module will be focusing on selecting the right partner in forming an international joint ventures. The answers will be focusing on the literature on how to select a good and successful partner when forming a joint venture. Also the following factors will be considered in forming a successful collaboration: The main characteristics to look for in a good collaborative partner, selection criteria and the strategic, political and tactical implications. The factors thats determines the good partners match in collaboration. And what the two companies going into collaboration can do to create good partnership condition. Literature review introduction As it was started in the objectives in the previous chapter, this report will be discussing various factors that are needed to be highly considered in selecting a partner when forming international joint venture, but before going further below are the definitions of some common terms of collaboration. Some Basic Definitions Collaboration Different companies go into collaboration with different reasons, and the reason why many companies go into collaboration is to try and gain competitive advantage, entering new market and many more. Collaboration accomplish shared vision, achieve positive outcomes for the audience involved and it also build interdependent system to address issues and opportunities. It is a world in which almost anything, in principle, is possible since you are not limited by your own resources and expertise only but by tapping into resources and expertise of others. ( Huxham and Vangen, 2005). Members of the collaborations needs to be ready and willing to share their vision, mission, power, goals and resources to achieve success. Also Collaboration is the act of working together to create or produce something for mutual benefit. (Oxford Advanced Learner Dictionary, 2001). http://ayanthianandagoda.files.wordpress.com/2009/07/collaboration.jpg Fig 1 collaboration Source : http://ayanthianandagoda.files.wordpress.com/2009/07/collaboration.jpg Joint ventures There are many different definition for joint ventures, as experts opinions differ significantly. A joint venture is a strategic alliance formed by two or more parties usually in businesses, partner together to share markets, assets, intellectual property, knowledge and profit. (Valerie, 2006). Stephen et al.(1993) consider joint venture as a form of collaboration. He later defined it as a distinct business entirely created and jointly owned by two or more parent organisations. Robert L .Wallace ( 2004,) defined joint venture as the coming together of two or more independent businesses in which both of them have sole purpose of achieving a specific outcome that might be difficult for each of them to achieve individually. http://www.internationaltradelaw.org/images/partnership.jpg Fig 2 joint venture . Source : http://www.internationaltradelaw.org/images/partnership.jpg International joint ventures When joint ventures crosses across the border, it becomes international joint ventures. International joint venture is defined as the joint ventures that involve firms coming together from different countries cooperating across national and cultural boundaries. ( Aimin and Yadong, 2001). At times, international joint ventures are formed by two companies in the same country but located in a country other than their parent countries. (Geringer and Hebert 1989). Though majority involve two parent firms, one from foreign and the second one a local company. Also it may involve partners with complex nationality and cultural background. For example, Xerox Shenzhen company formed from Xerox (china) and fuji Xerox (US-Japanese joint venture in Japan.). International Joint Venture Fig 3. International joint venture Source : http://t3.gstatic.com/images?q=tbn:shC_GkI4UDgeCM:http://farm4.static.flickr.com/3504/3841640658_367ae3ab0d.jpg Merger and Acquisition There is a big difference between merger and acquisition, they should not be mistaken to be the same. Merger is when two companies come together to form a new company while acquisition is when one company purchase another company. Fig 4 merger and acquisition source : class module Motives of collaboration According to Ian Hewitt (2005), A company should not just go into collaboration just because other companies does, in fact different companies go into collaboration for different reasons. Below are few of the reasons why many companies does Increasing competitive pressure : competitors or rivalries in the market is one of the major reasons that force some companies into joint venture. Sharing cost and risk : one of the main reasons for joint venture is cost saving and risk sharing. It helps to achieve synergy through rationalizing of employment and other fixed cost, and it also research and development project like pharmaceutical, electronics, aero-engine, telecommunication and so on. Joint ventures are frequently used in capital intensive project like power stations or infrastructural projects Entering new markets : partnering with another company already established in a particular market also helps in entering new and emergence market effectively and it also helps in marketing an existing products and service to new customers. Total-quality-management. Do more with less : it brings about a quality management into business and help in achieving the companies objectives in less time. Access to new technology, technology know how and customers : joint venture helps to gain access to and to learn from partners technology , experience and skills as there is a rapid change in technology advancement day by day. Improve access to financial resources : coming together of the two companies improves the financial resources. Expand customer base : international joint venture also help to expand customer base in by making use of partners strength in different geographical area and both develop a wide network. Developing new products : a company can go into joint venture to provide new products or service to their current customers or new customer. Since it is joint venture, the companies can develop a new products to sell to their customers. In this new wave of technology, you cannot do it all yourself, you have to form alliances. Carlos Slim Helu. The Benefits and Risks Having considered few of the reasons why companies go into collaboration, it may sound interesting that collaboration is everything but an extreme care need to be taken when choosing the collaboration partner. Collaboration is good (when the right partner is selected) and it is bad (wrong partner). Before going into details of selection criteria in choosing a partner, below are the types, benefit and Risks associated with collaboration. Benefits Increased financial resources and stability : it allows the partners to contribute financially to the project in an appropriate ways to the joint operation and it increases the financial stability of the business. Improve buying power and economies of scale : it gives cost advantages and better purchasing power to increase the volume of business. Expansion to new market : forming joint ventures can help in capturing a new market. Share R D, engineering, production costs : joint venture helps when a company is trying to enter a new field of business, by forming joint venture with a company already established in the business, it makes it easier to enter into the market. Examples include research institute and national government level. Shorten lead time : collaboration shorten lead times and it makes it possible to achieve more in less time. Risks Loose overall control or desire for control : if it is not well managed, the stronger partner becomes a dominant and this can undermine the interest of the other partner and it may eventually leads to termination. Cultural issue : the partners must understand each others culture very well by doing an intensive research. Competent team that can negotiate in with people of different culture should be assigned to manage. Foreign exchange risk : in joint venture, high volatility in the foreign exchange market, the movements of Dollars, Yen, Pounds, Rupee, Franc and many more cannot be predicted, and even due to this in the oil transaction, it is generally accepted in the western world to trade in US dollars. Communication and translation problems : multinational project can become more complex if there is communication problem, and it is even better to have a translator or even two translators. Loose identity : individual company can lose their identity and they may end up in forming a new name and old customers loyalty may be lost, though if the partnership is well managed it will create new customer loyalty. Partners failure : if the partner failed to deliver, this mat cause a serious consequence or termination to the contract while the objectives have not been meant. Types of collaboration There are many ways in which collaboration can be formed, depending on the common objectives of the companies involved. Collaboration can be grouped into two namely : those defining the structure of the relationship and those defining the technical or commercial purpose of the relationship. Below are few types of collaboration that can be formed. Purpose Research Collaboration : which is most effective in scientific research and high technology new products. Joint Design and Development : involves two or more companies coming together to share the risk of developing a new product and this often leads to joint or parallel production. Joint Production : when two companies agree to produce separate sub-assemblies of the final product and this can leads to joint venture company. Parallel Production : when same and similar product is manufacture in two or more countries and one partner leads the development of manufacturing facilities. Licensing : formal agreement between two companies where primary company allow to use it design or know-how, or to manufacture a product and it involves payment of royalty fees. It may be of two types namely ;licensing in and licensing out, or both . Franchising : this involves third party to market proprietary products or services under the original suppliers brand name e.g. stores and supermarkets, fast food outlets, petrol stations, etc. Structure Informal and Gentlemans Agreements : this can be word of mouth agreement usually between partners of common interest and trust is essential. It can be a starting point for formal arrangement. Strategic Alliances : Michael and Srinivasa 1995) said it can be defined by simultaneously possessing the following three necessary characteristics; Two or more firm that unite to pursue a set of goals already agreed upon Partner firms share the benefits of the alliance and control over the performance of the assigned task Both contributes on a continuous basis in one or more strategic areas, e.g technology and product. It has no legal form, it is a relationship formed between two or more companies that share (proprietary), participate in joint investments, and develop link and processes to improve their performance of their companies. (http://www.apics.org/.). It can lead to creation of joint venture company. Strategic partnership : is a form of strategic alliance in which the partners are linked by a non-controlling level of shareholding, either bilateral or unilateral. (W.J.Bacchus 2005) Joint venture companies : this is an independent business entity, it involves ownership, operational responsibility and financial risk and reward. As it was started in the objectives in the previous chapter, this report will be focusing on joint venture companies. How to select a compatible Partner Companies that are more thorough and comparative in selecting international joint venture partners are more likely to be successful. When there is a need for joint venture, choosing the right partner is another important factor. Only few companies today believe they can achieve their goals and objectives on their own but by seeking partnership with another company to stay ahead in todays global economy, So due to this, there has been an high increase in the numbers of companies coming together around the globe . When a company is going into a joint venture, collaboration strategy need to be established. Furthermore in this report, it should be noted that a company in question will be represented by Company A and other companies that are available to choose from will be represented by Potential partner A,B,Cà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ The company A planning and operational stages can be established as : 1st stage 2nd stage 3rd stage Fig 5. Planning stages Company strategic planning For any company going into collaboration, internal check is the first thing to consider. Internal check allows company A to analyse its performance so far in the competitive market, the knowledge and skills, financial stability and status, government policy, benefit and risks associated with joint venture, and most importantly their objectives of going into collaboration. To properly analyse these factors, S.W.O.T analysis can be used as follows : SWOT Analysis S- Strength What makes company A to remain strong in the market, backbone of its performance so far and this is part of what will attract a partner to go into joint venture with company A. W- Weaknesses Where they have been lagging behind, and affecting the company performance, it may be new technology innovation, lacks of skills or experience staff, inadequate training, breaking into new market and many more. O- Opportunities Opportunities can be to how strong company A is where it operates, reliability, wide network of customers, government connection, fast developing market, regional growth, license, market expansion and many more. T- Threats The treats can be government policy, competitors, Intellectual property right, fakes or fraud copies etc Table 1. S.W.O.T analyses of Company A After the S.W.O.T analysis of company A, having clearly analysed the needs and the objectives of the company, then a decision can then be made on types of strategy that will be best suited for them, either growing internally to combat the threats and weaknesses analysed while making best out of their opportunities and strength ,or by sourcing for a potential partner that they both have common objectives, and make sure the SWOT analyses of the two companies complement each other. The company As decision can be to grow internally or to seek a potential partner of product or project relatedness. à ¢Ã‹â€ Ã… ¡ Fig 6. (Source : Class Module) Growth of Company A At this stage, company A should be clear of the strategy best suited for them, and to assume that collaboration is the best. Then what type of collaboration and with what type of partner. How to maximise the benefit of collaborations and how to mitigate the risks should also be noted. Initial Assessments of the Potential Partners Having decided to go for collaboration (international joint venture), Initial assessment of the potential partners is very essential at this stage before going into details or make any commitment to avoid some of the risks attached to forming a joint venture, which is money and time wasting. In doing this, the following factors need to be considered : Objectives : the objectives of the two companies should be common and complement each other. Backgrounds : knowing about the companies background is important, knowing about their past, present and future intention records. Reputation : integrity of the company going into business with is important as people tend to judge you by the company you keep. Check what people say about them in terms of trust and reputation and also the success of collaboration they have had in the past if there is any. There should be a clear indication that trust can be build inside the relationship. Reliability : the company must be reliable to trade with. Experience : also it should be checked if they have had any collaboration experience in the past, then what was the outcome of it, if it was a success or failure, What type of management team do they work? Capital : they must be financially secured and they do not have credit problems and free from debt . Culture : the culture of the potential partners must be well read and understood. In international joint venture, cultural issues need to be taking care of as different cultural background sees contracts different ways. Structure ; also the structure in which they operate must be understood, also their mission, vision and values must be clearly considered and check if the joint venture can work. Performance : the way they perform in the market is also important, their level of performance in satisfying their customers and suppliers also need to be considered. Their production performance is also important. Product : the brand value should complement each other . These are the characteristics to look for in a potential partner and these factors can be known by checking the websites of the potential partners, company magazines, company reports (quarterly, mid-year, or annual), journals, trade publications, consultants, investment banks, collaboration track records, their suppliers and customers, ex- employee, newspapers and/or from the proposal sent from the potential partner. Tactical planning The next stage is the tactical planning and analysis, it is one of the most important aspect to consider when selecting a partner, having gotten SWOT analyses of your company and all the companies involved. Analyses Company A Potential partner A Potential partner B S- strengths à ¢Ã‹â€ Ã… ¡ W- weaknesses à ¢Ã‹â€ Ã… ¡ O- opportunities à ¢Ã‹â€ Ã… ¡ T- threats Table 2. S.W.O.T Analyses Comparison These allows to compare the general features of each of the potential partners with company As S.W.O.T analysis to check which ones complement each other , and to make initial consideration of the company that can be collaborated with. Key issues and objectives at this stage need to be analysed from these S.W.O.T analysis, and the type of options each company can offer in terms of working together. If collaboration is the best, then what type can be the best for each of the potential partners. Which partner share the common strategy with company A. Also what can be the benefits and risk of forming joint venture with each company need to be carefully accessed. Also at this stage, evaluation and initial assessment of most suitable partner attributes is next. Then the objectives must be clearly defined . it must be S.M.A.R.T. S- Specific M- measurable A- achievable R- realistic and T- time bound The following factors are must be carefully considered when selecting a partner : Cultural issues In international joint venture, cooperation between different partners of different cultures can be a major challenge. In America tends to be individualist and not group oriented but unlike the Japanese that practices collectivist and are group oriented. Aimin and Yadong,(2001), Said one partner may impose its cultural values and norms on the other partner without even consider what the latter attribute might be. And later said that Americans are not very good in learning from their partners as Japanese does, so many foreign companies uses joint venture as an easy way of gaining access to America market and technology. And apart from the national culture, company operational culture need to be well access and make sure that there is compatibility in organisational and management practices with potential partner. Other factors that need to be taking into consideration about cultural issues when forming an international joint ventures are : Language : the language of the contract must be well understood. Since it is international joint venture, it is most likely that the companies comes from a very different nationality, so there must be a common language agreed upon to be used in meetings. Moreover if it is difficult to communicate better in that language, then a competent interpreter that can easily understand the two languages can be used and to be more clear and perfect, two interpreters can be used. The language must be well understood with no hidden agenda. Negotiation : negotiation in international joint venture require a very good management team in order to be successful. The strength and success of o joint venture depends on the interactions of its people. The team must have the experience, skills and attribute it takes to manage joint venture or people with moderate experience but motivated and committed to gain more knowledge. The management team consider the following factors ; Possible outcome : it is essential to outline what the possible outcome of company A and even the potential partners can be. Either it will be a win-lose or win-win approach or mixed. Alternative to agreement : also Company A need to have in mind what can be the best alternative to what they have already agreed on, and also what can be the best alternative for the potential partners as well. Then Company A should find a creative ways to strengthen their own and weakens their partners alternatives. Contract termination : there must be a clear agreement on how to terminate the deal and the price at which any of the companies can breach the deal must be set and estimated for each company. Records keeping : proper record is essential in international joint venture and at the end of every meeting, they need to check what they have already agreed on and what is still open to be discussed. Build trust : the team must be very open, ask many questions for clarity, show respect and highlight complementary need and interest. Resources : a company going into collaboration might not have the full resources require available to meet the demand and may need to tap resources from the joint venture partner. Resources can be human (people), skills and training, technology, raw materials, manufacturing facilities and so on. It must be ensured that the there will be availability of full resources. Political issues The partnership should be checked if it is politically accepted in each country and political risks should be considered. It is possible for the international joint venture to be affected by the political events or political instability in a host country. Also when there is a change in political relationship between the two countries, it may also have an implication on the joint venture. The system of government of the host country, political stability, laws and regulations, existence of other governing bodies must be taken into account. In order to plan ahead of any unforeseen political risk, an insurance policy need to be done and there must be an agreement on financial and operating policies. Financial issues This is another critical aspect of joint venture, it is very important in choosing a joint venture partner. There must be negotiation and the involved parties should agreed on the financial requirements. Financial status or position of all parties involved, debt etc. should be checked Partners market credibility : the market credibility of all the potential partners should be considered Partnership records : their financial performance in the previous partnership they had in the past. Capital contribution : the percentage of capital contribution of each partner should be clearly stated Raising capital : in case there will be a need to raise capital, this can be overdraft, short or long loan, government sources etc. likely source must be outlined Working capital : the capital needed while working must be agreed upon Shareholding : the ownership right of each company should be stated and clear Financial management structure Transaction risk : to avoid transaction risk due to unstable foreign exchange market, trade in home currency or open foreign bank account in the country where the partner comes from. E.g if companies from US and Uk form a partnership, there can be a an account in US Dollars and another in Pounds Sterling to run the project. Taxation (import and export) :different countries with different tax policy, it is very important to discuss the percentage of taxation in the country, the import and export rate Board of directors : the board of directors should be decided. Chairman : the chairman of the joint venture must be decided Governance : the rule of the countries to govern the joint venture Role definition : each party role must be stated clearly Profit share : the percentage of sharing profit between the parties must also be agreed upon. Inflation : possible solution in case of inflation in any of the countries must be taken into account. Resources availability : resource availability in terms of assets, equipment, rent, intellectual property right must be well planned. Legal issue In joint venture company, legal agreement is essential and this can be by word of mouth, gentlemens agreement, memorandum of understanding (MOU), detailed specification, evergreen, full contracts and many more (class module). In international joint venture, the following issues must be considered Governing law : the law of the country to govern the contract must be agreed upon. Payment method : there must be an agreement on the type of payment method accepted. IPR : the right of each partner in terms of Intellectual Property Right must be stated. Patent right, copyright, trademarks etc must also be considered. Termination : it should be stated under which condition can any partner terminate the contract. Common events that terminates contracts are When the contract expires Change of goal of one of the partners Breach of contract by any of the parties Financial or legal issue. Responsibilities : what is expected from each party need to be understood Financial right : they must know their financial right. Veto power : there must not be a partner enforcing power on the other Communication : the way in which communication will be transferred from place to place must be addressed. Managerial right : the level in which each company will operate in terms of management must be stated. Capital : what each partner will contribute and what they will get out of it in terms of profit, product etc Transfer of share : there must be a mutual agreement on the share transfer, normally the parties entering into a joint venture is not expected to transfer its share to third party without the consent of its joint venture partner. Agreement : the management team must ensure that there is a proof of agreement between the partners. Language : the language of the contract must be plain and well understood by the joint venture companies. Criteria for selecting a partner Clear definitions and Common Objectives : select a partner that brings no hidden agenda when negotiating with them, the objectives must complements each other and there must be an evidence that the parties need each other, the language of the contract must be well understood. Strategy clarity and compatibility : the strategy of company A and the potential partner must be very clear, well understood and compatible with each other. Financial strength : it is advisable to partner with a company that has a very strong financial base as it was explain in this module. Mutual benefit : win-win attitude and approach is the ideal for the joint venture partner there must be a low risk of either of the partners becoming a competitor. Previous track records : it is not advisable to go into joint venture with a company that has a poor track record in terms of partnership, financial or customers satisfaction. Management : Culture compatibility : as different companies from different countries operates on different culture, there must be a clear understanding of the potential partner culture in compatible the your Compatibility of CEOs and Senior managers Market power : how strong the potential partner are in the market, customers satisfaction, suppliers relationship Overseas experience : the experience they have in doing business outside their parent country, how it was managed and the success stories they have had in the past. Product relatedness : the products of the joint venture companies must supplement each other, there must be product relatedness. Proper match : there must be proper match in terms of objectives, strength, weakness, opportunities, weakness, culture, financial capability, product relatedness, strategy and so on. There must not be gaps left behind or overlook. Common Objectives Strength Strength More opportunities Less threats

Equality and Diversity Case Study: ABC Concordia Healthcare

Equality and Diversity Case Study: ABC Concordia Healthcare Managing Equality and Diversity Lonita M. Tejano In this case study of ABC Concordia Healthcare Ltd is dedicated toward eradicating discrimination based on color or race, gender, age groups, ethnicity or national origins, disability, religious or ethical belief, sexual orientation, employment status, political opinion and marital status. This reporting requirement of stakeholders to be treated equally and deprived of discrimination. Consequently, the obligation of every stakeholder anticipates that they should not practice discriminations and have the same opportunities to all employees regardless of. Stakeholders believe that ABC Concordia Healthcare Ltd will act in accordance with legislations and compelling explanations stages to make sure stakeholder and the employee to be treated justly and with no discrimination further down the relations of any regulation in strength from the period of connecting to discrimination in occupation and the establishment of properties, services or amenities. Since ABC Concordia Healthcare Ltd is faithful to remove discrimination in selection process in recruitment sector, individual career development, relations of and conditions of employment, taking up benefits corresponding to work life balance policies an embodiment having flexible working requests, planning for training opportunities not restricted to equality and diversity, any complaint and disciplinary procedures of the employees, processing of resignation, selection redundancies, and dismissals and working with other organisations. ABC Concordia Healthcare Ltd is applying the policy like being accountable who is working with ABC and to all associates, affiliates and board directors, thus complaints of discrimination will be inspected. ABC Concordia Healthcare Ltd will be observed and recorded equal opportunities or benefits data about workforce, associates, colleague, and board of directors on the basis of age group of individual, gender, group of ethnicity, and disability. ABC Concordia Healthcare Ltd is responsib le for equal opportunities, facts to the Human Rights Services Commission and evaluation of the action of this policy every six months in a year. On the contrary, external stakeholders should not be discriminated. Their detailed prerequisites like disability should be addressed. Every individual should be restricted of discrimination and be treated equally because of social justice ABC Concordia Healthcare Ltd deliver equal opportunities evidence to the Human Rights Services Commission as a mandatory in relation to workforces and customers further down the relations of the legislation. Many commenters on New Zealand society consider these events both historical and present day a good example of social justice in this country. In a recent study, Michael Belgrave, Merata Kawham and David Williams (2005) showed that in the history of New Zealand, Michael, Merata, and David also found that unexpectedly, The Treaty of Waitangi was only implicitly debated by ten contributors only 4% of th e example and was connected with five different arrangements of social justice like tolerance, equal right, equal treatment, equal distribution and legislative. In addition, discrimination an argumentative effect on individual and groups like for example special effects on health and economic. ABC Concordia Healthcare Ltd will periodically reevaluate the policy of the organization operator every six months for a year, but it depends if there is non-compliance or problem concerning equality and diversity issues with clients and personnel identification more than regularly. At that point remedial action should be taken under the policy or barriers to equal opportunities. In addition to that, the policy will review and considering the outcome of monitoring and review actions under communication and training plans. The universal statement of ABC Concordia Healthcare Ltd provides fair treatment within the personnel and new job applicants to prevent discrimination. For occupation comprise the variety of employment development, circumstances and relations of employment, admission to working out opportunities, and admission to relocation and promotion, disciplinary measures, dress code, reductions of employees, layings-off of staff, positions, bonus outlines, work allocation and a ny other employment related activities. ABC Concordia Healthcare Ltd promotion and career development will be centered specially on merit. Therefore, promote a positive approach to the employees in agreement toward pertinent anti-discrimination legislation and encourages the staff to work better and it depends on their job performance .According to National Guard Health Affairs, Saudi Arabia staff benefits and compensation working in the Hospital, annual merit increase (from 0 to 3% of the employee’s basic salary for non-Nurses and up to 4% for Staff Nurses) upon contract renewal, based on performance appraisal, subject to availability of budget and salary cap restriction. In addition to that ABC Concordia Healthcare Ltd treat all employees equally and create a working environment which is free from unlawful discrimination and which respects the diverse backgrounds and beliefs of employees. ABC Concordia Healthcare Ltd acceptable optimistic arrangements or an allowable except ion standards selection do not illegally discriminate on the grounds of sex orientation corresponding to married employees, pregnancy, maternity and paternity leaved. Maternity Benefit Act (1961) stated that, aims toward stereotype of employment of women personnel in assuring institutions for influencing episodes before and after child birth and bargains for maternity and certain other benefits. Terms and conditions of service for employees will meet the terms with anti-discrimination legislations. Therefore, every woman intends to be eligible to, and her employer shall be accountable for the payment of maternity benefit, which is the amount billed to the staff at the percentage of the usual daily salary for the retrial of her real absence. ABC Concordia Healthcare Ltd will improve through audit a good example is an individual survey of the employee, team meetings in order to gather information and ideas on how to improve the organization, to update the role and responsibilities of the employee, policy and procedure improvement, distribution of resources in the organization and programs. Therefore, I conclude that diversity is a broad terminology than equality or equal opportunities. Diversity procedures and policies comprise all individuals by identifying that all of us have diverse individualities which create us exceptional organization’s advantage from captivating these into explanation when subscription services or hiring people. In contrast to equal opportunity, diversity is not about treating individuals in the same way, but rather it is about identifying and reacting to different necessities, practices and objectives and performing consequently. Diversity is a courtesy to equality of opportunity while equal opportunities checking to implement and investigate to gather information about certain individual in order to check the procedures and policy does not have a contrary impact on a particular group of individuals or aggregates to unlawful discrimination. Gathered information in relations to gender, age group, disability, color or race, ethical belief s or religion and some circumstances sexual orientation. Unlawful discrimination which includes the harassment and victimisation, direct discrimination and indirect discrimination. Positive action inspires individual to include with access to services under-represented individuals. Positive discrimination, in which individual makes a resolution on a particular characteristic like for instance color or race, gender preferences and disability.

Essay --

Should an age limit be placed on child beauty pageants? Every Wednesday night, millions tune into TLC to see Toddlers & Tiaras and of course their ‘Crazy Pageant Mums’. The series has run for 6 seasons so far and follows the preparation before the pageants and the contests. The TLC hit has failed to show the dark side of child beauty pageants and the dangers that come with it. The show doesn’t show the 6am starts and the near starvation beforehand. This puts immense stress on the children and that is why I believe there should be a law which stops parents entering children into pageants under the age of 8. On one hand, many parents, promoters and judgers of such competitions believe that the beauty version of the Hunger Games is good for the young children. They believe that it creates confidence in the girls and helps them embrace themselves. It also is good for their self-esteem and attitude. It gives the girls a sense of structure and routine in their lives and prepares them for adult hood. On the other hand, people believe that it sexualizes children far too early and puts them ...

Analysis of Nothings changed by Tatmkhulu Afrika :: essays research papers

The poem Nothing’s changed is based on an apartheid in district six near cape town in south Africa exploring the portrayal of racism. The ironic title reveals to the reader how the apartheid has changed nothing but the physical appearance of district six. The poet gives the reader the impression that the speaker in the poem has grown up throughout his childhood in district six and has left and returned after the apartheid has supposedly begun. The poem is written in enjambment and is said as a narrative, in stanza one the speaker has returned to district six that has evicted all its ethnic cultures to be replaced by a white minority, to find that the place is a shambles and people have no respect for it he talks about the â€Å"seeding grasses thrust bearded seeds into trouser cuffs, cans, trodden on† this shows how littered it has become, the fact he mentions it shows the reader it did not use to be like that. Also the mention of the â€Å"purple-flowering amiable weeds†, purple being the colour known for dried blood implies to the reader that some sort of massacre went on throughout the apartheid, and amiable meaning sociable and friendly as a mask over what is really going on in the village. The overall emotion in the poem is revengeful and tragic, however the emotion from the speaker is anger and repulsion towards the white minority and the way they have took over the black’s home, he is aware that he has entered district six without any acknowledgement towards his surrounding, the way he says â€Å"District six.† As a short sentence sounds cold but built up with anger, he knows where he is and he doesn’t particularly want to be there.† No board says it: but my feet know,† this gives the impression he has steps on this ground many times before for his own feel to be aware of its surroundings, â€Å"and the skin about my bones, and the soft labouring of my lungs, and the hot, white, inward turning anger of my eyes.† The repetition of â€Å"and† makes the wording like a list and makes out the speaker has endless bad feelings towards this environment. Afrika then talks about the new buildings that have emerged since he has been gone to illustrate the diverse condition between the two social cultures within his society. He talks about the new building â€Å"flaring like a flag† as if it is taunting him, â€Å"it squats in the grass and weeds,† this gives the reader a horrible impression of the place but also implies the building stand out of its surrounds, it doesn’t belong there. Analysis of Nothing's changed by Tatmkhulu Afrika :: essays research papers The poem Nothing’s changed is based on an apartheid in district six near cape town in south Africa exploring the portrayal of racism. The ironic title reveals to the reader how the apartheid has changed nothing but the physical appearance of district six. The poet gives the reader the impression that the speaker in the poem has grown up throughout his childhood in district six and has left and returned after the apartheid has supposedly begun. The poem is written in enjambment and is said as a narrative, in stanza one the speaker has returned to district six that has evicted all its ethnic cultures to be replaced by a white minority, to find that the place is a shambles and people have no respect for it he talks about the â€Å"seeding grasses thrust bearded seeds into trouser cuffs, cans, trodden on† this shows how littered it has become, the fact he mentions it shows the reader it did not use to be like that. Also the mention of the â€Å"purple-flowering amiable weeds†, purple being the colour known for dried blood implies to the reader that some sort of massacre went on throughout the apartheid, and amiable meaning sociable and friendly as a mask over what is really going on in the village. The overall emotion in the poem is revengeful and tragic, however the emotion from the speaker is anger and repulsion towards the white minority and the way they have took over the black’s home, he is aware that he has entered district six without any acknowledgement towards his surrounding, the way he says â€Å"District six.† As a short sentence sounds cold but built up with anger, he knows where he is and he doesn’t particularly want to be there.† No board says it: but my feet know,† this gives the impression he has steps on this ground many times before for his own feel to be aware of its surroundings, â€Å"and the skin about my bones, and the soft labouring of my lungs, and the hot, white, inward turning anger of my eyes.† The repetition of â€Å"and† makes the wording like a list and makes out the speaker has endless bad feelings towards this environment. Afrika then talks about the new buildings that have emerged since he has been gone to illustrate the diverse condition between the two social cultures within his society. He talks about the new building â€Å"flaring like a flag† as if it is taunting him, â€Å"it squats in the grass and weeds,† this gives the reader a horrible impression of the place but also implies the building stand out of its surrounds, it doesn’t belong there.

Wellness :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The wellness wheel couldn’t have come at a better time because I’ve recently been trying to change my dieting and exercising habits, as well as the way in which I feel and look at myself. Knowing that my answers to some of these questions could be completely bias, I realize that the wellness wheel is how I look at myself in my perspective. Others could have different opinions about how I score myself.   Ã‚  Ã‚  Ã‚  Ã‚  I found that I did very well on section eight, scoring a perfect twenty. Now, that is just how I felt at the time I took the test. Different answers and scores could appear at different times depending on my mood. Section eight was about wellness with playing and working. I feel I did very well on this particular section because I know how to separate work from play. I know when and how to work hard; and I’m very proud of the things I do and my accomplishments. On the other hand, I know when I’ve been working too much, and personal enjoyment away from work is almost like therapy to me. I think that the way I work is what enabled me to do so well in this section. I usually enjoy work, and I always try to turn work into an enjoyable activity, instead of â€Å"work†. I feel that if you work hard, you should play hard too.   Ã‚  Ã‚  Ã‚  Ã‚  The main areas that I scored low in are the areas surrounding diet and exercise. Throughout my life, up until the past couple of years, I’ve always been extremely athletic and did some form of exercise regularly. However, now that I have more responsibilities; working full-time and going to school full-time, I’ve notice that I have slipped from exercising regularly, to not exercising at all. I’ve become a couch potato, figuring that I put so much time and effort into work, that when I get home I should sit on the sofa and plop my feet on the coffee table, eating junk food till my stomach erupts. I know this isn’t me, and I don’t want to be a couch potato for the rest of my life. However, this horrible habit that I’ve developed is a cycle that spirals downward leading me to unhealthy obesity. I’m only 170 pounds, still in shape, but on the verge of gaining an actual beer belly. I need to break the cycle and set a rou tine exercise plan for myself that will also include a relaxed diet.

Vitasoy †Sparkling Soy Milk

VITASOY – Sparkling soy milk †¢ Executive summary †¢ Background of Studies †¢ Environmental scanning †¢ Advertising and Promotion strategies/ tactics †¢ Conclusion †¢ Reference †¢ Appendices †¢ Executive summary †¢ Background of Studies In 1940, Vitasoy was established by Dr K. S. Lo in Hong Kong. Soya bean is the main source of protein for Chinese people for 4,000 years. Mr. Lo brought this big idea to Hong Kong market, he began to sell his Soya bean milk from delivery in fresh to customers’ homes on bicycle, expanded his business to retail outlets after the World War. Nowadays, VITASOY group’s products sell in over 40 markets around the world and become the international organization which is standards in quality and innovative products. Vitasoy’s key product is soybean drink and tofu, which is nutritious and high-protein healthy for people. Vitasoy was built-up nearly 70 years, it is still the one of the most famous local trademark beyond Hong Kong, through the high quality, the great tasting, healthy and sold at affordable price, those are the factors why Vitasoy is successful its unique selling proposition. The industry uniqueness: 1. Brand loyalty Through nearly 70 years, Vitasoy is still a leader in the industry in Hong Kong 2. 3 main competitors HI-C Ribena Yeo’s 3. Affordable price For wide customer segment (e. g. student, adult, elders) †¢ Environmental scanning 1. Conduct Situation Analysis Vitasoy is the biggest supplier of the soymilk market in Hong Kong. According to Mingpao Finance (2008/08/04), she has 75% of the market share of the soymilk in HK, 50% of Shenzhen & Guangzhou, 35% of Australia & New Zealand. The most traditional & strong brand the soymilk product in Hong Kong which is Vitasoy, because she is carrying out her business 69 years in Hong Kong, so everyone knows as her. Although she is much advantage for business in HK, she still needs to care a few points, quality of the soymilk. In 1996, after the incident of soymilk taste deterioration, Vitasoy had a bad reputation for her branding and lost HKD 60,000,000 profit. Nowadays, customers advocate the health food, soy bean of soymilk is an organic food without artificial preservatives, genetically-modified (GM) foods. This is the biggest business opportunity for Vitasoy, so she begins the overseas business, like Australia and New Zealand, that she has a good return. On the other through, when the similar product like milk occur problems, soymilk will get the extra profit. It’s a fact, when last year, the main land China happen the poison milk, at the same time, the soymilk get the great sales, it increase 56% for the total sales. However, the opportunity brought a threat of competitors, like Yeo’s and Coca Cola. The largest competitor, Coca Cola has much capital to attack the soymilk market. Vitasoy cannot bear this risk, so she needs to be a pioneer for the overseas and the Mainland China market, to make the strong subtraction for the future expansion 2. ) Conduct a customer analysis Up to 31 March 2009, the major sales market of Vitasoy is Hong Kong and Macau, which carries 53% of total sale amount. The second market is Mainland China, which is 20%. Other markets are Australia, Zealand, North America and Singapore. All these markets are growing gradually. In the recent years, Vitasoy is keen on launching different varieties and promoting benefits of soy to customers who concern their health. Such strategies widen the customer groups to all ages as well as both genders. It raised Vitasoy’s sales growth and market share. Besides, the Group’s tuck shop business and catering business also recorded a healthy contribution growth. From the Vitasoy products, most of our customers (44%) choose soymilk while 20% select Lemon tea products. In September 2008, mass alertness to the safety of dairy milk was awakened by the outbreak of the melamine issue. Because of similarity between dairy milk and soymilk, soymilk of Vitasoy became a popular alternative for customers. Vitasoy is enjoying good reputation and good quality image among Hong Kong people. Apart from Vitasoy’s existing customer, we have to explore more potient customers to increase the market share. Further to the information from the Census and Statistics Department in Hong Kong 2008, there are more females (52. 7%) than males (47. 3%). In the demographic characteristics, the largest age group is 35-64 year old (64. 6%) The second large age group is 0-14 year old (12. 2%). We will base on these statistics for product development. 3. ) Conduct a product analysis Vitasoy is a kind of well-known soymilk in Hong Kong. Despite it is a traditional product among people, new product is required to release in order to sustain the market share. The new product is called â€Å"Sparkling soy milk† which will be one of the beverages in line with Vitasoy series that will be released in mid-November 2009. This exclusive product is limited to be sold during this Christmas season. Overview the product: ? Using soymilk as basis ? Nutrient healthy product that is featured with the most low saturated fat and abundant protein ? Using a plastic bottle as a container ? Selling it for both cool and hot option ? Adding â€Å"Konjac† inside the soymilk Shake it at least 10 times before drinking ? Not only can drink it, even can chew it ? Printed with dark in glow snow pattern that will glow white at night ? A heat sensitive feature. After holding it for a while, it will then change into other color. It is created by using thermal color ink This product is especially suitable for children, teenager. Tradit ionally, adult and elder has been chronically drinking soymilk that they are treated as basic advantage. 4. Conduct a competitor analysis Even Vitasoy is the one of the largest soymilk companies, but there are many companies intend to replace its position. After our observation, we can divide their competitors in three parts: Direct competitor, indirect competitor and Potential competitor. HI-C is the main direct competitor. HI-C has developed several soymilk products to against Vitasoy, HI-C is the second line of Coca-Cola in Hong Kong, which enjoys a huge resource backup against Vitasoy. Melon Flavored Soymilk is the most favorable product of HI-C. As Vitasoy has already existed in this market for 50 years, and became a household brand, so HI-C is still hard to replace Vitasoy’s position in Hong Kong. Ribena is one of the indirect competitors for Vitasoy. Nowadays, Hong Kong people always care their health as the first priority and Ribena provided a high quality drink which offers delicious blackcurrant taste and it provides with a rich Vitamin C, it is very powerful for the customer to choose their product according to the healthiness. Although Vitasoy’s soymilk also provides a health drink to people, but as customers haven’t the brand loyalty for every product, so Ribena should be the big challenge for Vitasoy. Yeo’s should be the potential competitor for Vitasoy. Although their sales amount still cannot threaten in the market, but Yeo’s always develop new product like black soymilk, green bean soymilk etc. And their main product is organic soymilk, this can attract more and more people to buy their products, so we list them to the potential competitor with Vitasoy. 5. ) Justify the customer segment, targeting and positioning strategies In accordance with the data of customer analysis, we target the group of children, teenagers and family for our new product as they are in the large popluation. Our new product is named as â€Å"sparkling soy milk†. It is Vitasoy soybean milk with Konjac, which increases the elements of nutrient. And will shake it before consumption. Customers can make fun with such drink into the boring life. As we know, in Hong Kong, females are in the majority. The product appearance will increase their purchasing interest. In order to catch the attention of female customers, the drink will be dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging, which will have festival atmosphere and romantic feeling. In fact, the drink packaging is also giving the warm and cheerful outlook to attract family group for purchase. The drink consists of two sizes, 330ml and 500ml in volumes, which provide options to different consumers. During the promotion, we will use both â€Å"above the line† and â€Å"below the line† strategies. For the â€Å"above the line† strategies, Road Show and MTR advertisement are our first launch. We will also introduce the drink to customers via internet, for instance, Facebook and Yahoo website, together with advertisements on teenagers’ magazine. For the â€Å"below the line† strategies, we will put the promotional materials such as store banner and promotional corner on the store to draw the ustomers’ attention. Besides, we will distribute the free sample at the density of crowd districts, Causeway Bay, Mong Kok, to let the popular taste our product. We will contact primary and secondary schools to offer the promotional purchase of our new product with special discount. Compared with our other products and other similar drinks in the m arket, we will suggest selling the new drink at HKD 4. 50 per bottle (for small one) and HKD 6. 50 per bottle (for large one). Consumers can get the drinks from supermarkets, 7-Eleven, Circle K and other self consumption machine. These places can let our products to get reach of consumers at anytime and anywhere. It is much suitable for busy people in Hong Kong. †¢ Advertising and Promotion strategies/ tactics 1. Identify the overall branding strategies Base on the result of the environmental scanning, we find that our target customers will be children and teenagers. And our product is a funny health drink. For the overall branding strategies, we will keep the original and add a little factor for the brand, Creative and Funny. Vitasoy the brand is very strong in HK, so we don’t need promo the brand with great exertion. On the other hand, the other factor make Vitasoy success is creative, but we haven’t used the promo before. So this time, we will use a great exertion for the creative and remind the customers the soymilk is the health drinks. Our new product will show how funny of the brand. Therefore, there are three main points for current branding strategies, Health, Funny and Creative. First, Health – we will through the about the line thematic to remind customers, when you drink Vitasoy soymilk, the how many advantages for you health that you will get. Second, Funny – we will through the about the line tactical (dispatch sample) and below the line thematic (POS display) to education the consumer how to use and how to have fun from the product. Third, Creative – we will through the new product to stick out Vitasoy always is a creative brand. It will bring a message to the consumers, that’s soymilk not only for health, it’s can be fun, an ornament and the order usage when you make more creative. 2. The system approach of communication strategies The concept of marketing communication planning which recognizes the value of an all-inclusive plan that measures the strategic roles of variety of communication disciplines (general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency, and maximum communication impact. Clarity means clearness of appearance. Our product has a clear message to all customer which is â€Å"Health†, â€Å"Warm† & â€Å"Have Fun†. In all advertising, we will base on these three messages to promote to the customer how the drink is healthy, why you will feel warm and how you can have fun in this. Consistency means being in conformity with a set of rules, guidelines or policies. Since Vitasoy was born, their name, logo, mission was keep for 50 years. Because of these consistency factors, Vitasoy can keep their name in every people mind. On the other hand, the drink will promote to a limited period product in the last season, but we will still promote this drink which without the dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging after this period. We will promote this drink which base on the healthy when the soymilk plus Konjac. Therefore, the package will different, very normal. Maximum communication impact which gives the customer a profound impact by the products or advertising. As our product will be dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging, which does not have any other similar product in the market and it is a limited product in the last season, so we think this is most impactful to the customer. Through the advertising, we can achieve to attract the consumer to buy our product. â€Å"Pull† & â€Å"Push† are the two promotional strategies in our advertising. Pull is the promotional strategy which a new product is heavily advertised before its retail and boost up the demand which draws customers attention into the retail stores. As one of our target groups is teenagers, we will hire some model and send them to Mong Kok, Tsim Sha Tsui, and Causeway Bay etc which the teenagers always go shopping and dining in these places. The models will present them a present which include a sample of our new product and a leaflet to introduce. In addition, we also promote our product in Road Show and MTR advertisements are our first launch. The advertising agency can always broadcasts the advertising in the golden hour which the most audience watch the television or listening the radio. We will make a 20 second advertising and play it in Roadshow and posters in every MTR station because there are more than million people travel bus and MTR every day. We will also introduce the drink to customers via internet such as Facebook and Yahoo website, together with advertisements on teenagers’ magazine. Because there are over million people watch these media every day, so the message can always recall. On the other hand, we will setup promotional counters in the mainly supermarket, because many housewives go to the supermarket everyday and they always go with their children, so they can taste and feel our product together. Also, we will promote the drink in primary school and give free samples to the students. This strategy calls â€Å"Point of Sell†. According to these promotions, we can also call this as â€Å"Above the line† which is a promotional method, included all media, and is under controlled by the client. This can have a long term effective to boost up the customers’ attention. Push strategy which is through the difference channels with a product that customer will be attracted by the advertising and other factors such as rebates. Push strategy also like â€Å"Below the line† strategy which is through the media like sales promotion, banner etc. We will setup some banner and promotional corner in the stores to attract the customers’ attention. 3. The advertising and promotion program elements It divides into 3 major communication objectives to customers: – Health – Warm – Have fun Health It is aimed to present a health image to customers that it is more benefit than they are expecting. Obviously, soy product has been widely introducing into Asian market that can bring health to the customers. In the western, Soymilk is the top soy products by awareness in the United State. It benefits people to prevent Heart Disease, Cancer, Osteoporosis and Menopausal symptoms (Consumer Attitudes About Nutrition (2008) Online PDF). Macronutrient Composition of Soybeans (% Kcal) [pic] Complete protein, providing all 9 essential amino acids As Soymilk is mainly made from soybean, so it has abundant nutrient drink for children, teenager and elder. Thus, it is regarded as healthy and emphasize on low saturated fat (not Trans fats) and high protein. Since more and more people have concerned about their food whether it is harm to their health, and received a knowledge of trans fats product were being used from Macdonald and KFC widely in the market. Recently, such components are going to be removed and refused. In other words, Market is seeking a product who is selling along with health features. All in all, Vitasoy, sparkling soybean milk which is high protein and low saturated fat that can prevent heart disease. Protein can be supplying children’s need of their growing. By releasing this new product, additionally it is added with â€Å"Konjac† which is including a high proportion of fiber to help the digestive system. It is what the parent are looking for. Warm Sparkling soybean milk is positioning at giving delighting and warm to people, such as children, teenager and couple. Children could drink it whenever they have a breakfast, lunch time in daily lives. It accompanies with their childhood. For teenager, it is also appropriate for a party beverage when holding a party. People can keep in connection with their community with drinking together. Couple feels harmony and romantic by drinking hot soymilk with glow in dark plastic bottle during winter and Christmas season. Have Fun It can be playful. First of all, sparkling soymilk with adding â€Å"Konjac† inside. So, it is not only a drink but also can be masticable. Before drinking it, people have to shake it at least 10 times to make sure â€Å"Konjac† are well mixed. Second, it can glow. The container is printed by dark in glow ink to let the bottle glowing in darkness. It is awesome when drinking it at party, birthday celebration and dating. Apart from that, the bottle can be changing its color when holding it by hands. Yet, Couple holds the bottle each other to feel warm and make it colour changing. All above gimmicks can bring people to have a romantic, fantasy and the warmest Christmas festival that they have not experienced ever. By the above 3 objectives, customer should get a feeling and perspective of the new product featured in healthy, warm & harmony and even funny thing. Our key message is â€Å"Warmest Christmas, Sparkling Health† Marcom Tactics: Advertising Creative strategies Story Board: 1. [pic] 2. [pic] . [pic] 4. [pic] 5. [pic] 6. [pic] Media planning For the new product â€Å"Sparkling soy milk†, we design to make above the line & below the line promotion. Above the line active: |Roadshow Advertising – it will be a two parts advertising. First a whole shelter poster in the |[pic] | |densely populated districts, Causeway Bay, Admiralty, Tsim Sha Tsui and Mong Kok. The promotion wil l| | |contain the high level of the line of vision. The poster will show 3 images of our communication | | |objectives. Second, it will be a 30 sec advertising for Warm, Have fun and Health. | | |MTR Station Promotion – it will be a 4-Sheet Panel poster in all line of the MTR. The promotion will|[pic] | |be watch by 3,500,000 passengers for every day. The poster will as same as the bus stop promotion. | | |Radio Advertising – it will be a 3 part of 5 sec advertising. The voice will be record form a famous| | |DJ Sammy. It will produce the audience three images of our communication objectives. | |Print Advertising – it will be advertising on the Eat & Travel Weekly. It’s a page of the new |[pic] | |product usage and key message. | | |Online Web Site – it will be advertising on our main homepage to describe the new product feature. |[pic] | |And open an account on the Facebook to promotion the whole brand and communicate with the consumers. | | |Also we will advertising on yahoo too. | |Dispatch Sample – it will be make people keep an eye on the new product. We will engage some models |[pic][pic][pic][pic][pic] | |to dispatch the sample in densely populated districts, Causeway Bay, Admiralty, Tsim Sha Tsui and |[pic][pic][pic][pic][pic] | |Mong Kok. | | |Cooperative Advertising – it will be advertising with supermarket, Welcome & Parkn shop. We will | | |make a discount for the new product and the cost will be share with each other. It will also affect | | |the consumer buy more. | | Below the line active: |POS Display – it will be me people attention for the new products in the shop. It will carry out on |[pic][pic][pic] [pic] | |Mannings, Watson’s, 7-Eleven and Circle K. | | Sale Promotions activities Beyond the advertising, we will carry out some promotions activities: Coupons – we will provide coupons in the newspaper, Apple daily, The sun. Consumer can use the coupons to buy our new product for save 1. 5 dollars. Premiums – we will provide a small key chain (a small soymilk finger) for buying two of soymilk, it will produce two types. †¢ Conclusions †¢ Appendices †¢ Reference 1. Consumer Attitudes About Nutrition (2008) [Online PDF] Available from: http://www. soyconnection. com/health_nutrition/pdf/ConsumerAttitudes2008. pdf [Accessed 9/11/2009] 2. Product Vitasoy http://www. vitasoy. com. hk/eng/product/soya001. html 3. Annual report of Vitasoy http://www. vitasoy. com/download. php? id=105&lang=en 4. Mingpaonews, Finance http://finance. sina. com. hk/cgi-bin/nw/show. cgi/2880/2/1/1642787/1. html ———————– [pic]