Clash Of The Titans (Merger Of Pfizer & Warner-Lambert)

Clash of the Titans? The Merger of Two Industry Giants AT a time of uncertainty and imminent change in the pharmaceutic industry, the successful unification of Pfizer and Warner-Lambert is dependent upon several critical factors. The freshly Pfizer is faced with the daunting task of facilitating a smooth desegregation between Pfizer and Warner-Lambert to take advantage of potential synergies and competitive advantages offered by the uniting of these two industry giants. In order to reduce upon success, the novel Pfizer must all overcome three potentially fail problems that pose a threat to achieving a successful nuclear fusion reaction. These be: 1) integration difficulties; 2) inability to procure synergy; and 3) the prospect that the pretentious Pfizer may be too large to operate in as an efficient and effective company. I.         CONCLUSIONS During the 1990s, Pfizer asserted itself as the supreme company in the pharmaceutical industry. Pf izers revenue has exceeded the industry intermediate every year throughout the last decade. In 1999, Pfizer became the launch leader in pharmaceutical sales by look-alike the industry average for sale revenue. Over the last decade, Pfizers ancestry price has increased by more than ten times. Pfizers investment in research and development has increased by over six times throughout the last ten years. The merger of Pfizer and Warner-Lambert combines the #1 and #2 fastest growing pharmaceutical companies.

The unexampled Pfizers Earnings per Share are anticipated to increase 25% by 2002. The merger of Pfiz er and Warner-Lambert is also expected to re! sult in an annual cost savings of $1.6 billion. In order to give this anticipated financial success, the new Pfizer must ensure that the merger is structured to overcome potential integration difficulties that may joke up from integrating Warner-Lambert into Pfizers highly successful strategic assets, capabilities, and competencies. depart of Pfizers phenomenal success can be attributed to the companys effective trouble of its... If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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