Marketing

Question 1The appeal of the vHost lies in its ability to answer frequently asked question under an automated framework . This improves node encourage for the marketer without having to invest considerable options in homo election management . The employ of the VHost automates the process of customer relationship managementQuestion 2A reach for the marketer might be the communications process as conducted by the vHosts . Some customers might prefer to communicate with human race agents . Moreover the process of viral marketing might be considered as invasion of privacy by some of the customer segments who also might be unwilling to use engine room in making purchasing decisions . The level of personalization may non be enough for some consumer segmentsQuestion 3It is exciting to use and saves m . The level of interacti vity is high and the process is user-friendly . The technology is late to use in terms of modifying the content so that brands ar clear in the best possible light .

indeed it is an impelling solution for increasing the marketing penetration of brands by converting non-users . For instance , as a consumer , I would definitely welcome a look at even those products that I am non interested in because the animated characters ar elicit to interact withQuestion 4The target markets that will benefit the most from vHosts are the younger age-groups who are also higher up the socio-economic ply in terms of education and income and are accustomed to utilize ! data technology in conducting business . Target markets in sports and frolic will also be drawn to vHostsReferencesFred , David (2006 . strategic centering : Concepts and Cases . Prentice HallPAGEPAGE 1...If you want to get a to the full essay, stage it on our website: BestEssayCheap.com

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