Aqualiza Quartz Shower

IMBA 2006 Problem Statement Aqualisa launched the most significant lavish exit innovation in recent British history: the watch glass lavish. The shower provides significant improvements in terms of t unitary, cost, and ease of installation. In overlap testing, the Quartz shower received rave reviews from some(prenominal) consumers and plumbers alike. However, early sales of the Quartz live been disappointing. Now, the company is face up with some key issues virtually whether to change the line of reasoning strategy, promotional strategy, and the overall positioning of the overlap (niche or mainstream product) in the context of his existing product line. Situation Analysis caller-up: Aqualisa, third in the shower market with 18% reportage has had a successful marketing strategy, which allowed it to enjoy 25% realise go by on sales and a egression of 5% to 10% in a mature market. They have effectively metameric their markets and have products that cater to each segments needfully (product range of 9 models covering the three types of showers functiond in the UK, ranging amid 230 and 670). Their channel relationships are strong and positioning has helped them achieve a upright brand name in the market. The company utilise the shower max (specialized product similar to Aqualvalve at disappoint priced than the sooner mentioned) to circularise the developers market.

Companys Strengths * Strong reputation in the shower market * super profitable company * High quality products * Excellent service * Strategic use of Gainsborough brand to penetrate low cost market Companys Weaknesses * Only usable in 40% of trade shops, 25% of the c! onglomeration showrooms, and 70% of total outlets * 10% defected products * Competition is catching up in product quality * Considered as an expensive brand Costumers: Broadly talk the customers in the individual market segment have one reciprocal feature; they could identify problems in current showers which were... If you wish to repay a full essay, order it on our website: BestEssayCheap.com

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