Doing Business In Mexico

New field research clarifies how cultural differences play a role in U.S.-Mexican wrinkle alliances. Doing Business in Mexico: mind Cultural Differences GREGORY K. STEPHENS CHARLES R. GREEK T he North American Free quite a little Agreement (NAFTA) has sparked a tremendous increase in business activity amidst U.S. and Mexican firms, boosting the two countries already ample trading. But this freshly activity also has brought a lively issue to the pass: In the coming years, as NAFTA reduces or eliminates many trade barriers and fosters closer business alliances, a companys top executive to substantiate it off cross-cultural and cross-national differences will be more critical than ever. A number of recent events suggest that this will be an enormously difficult task. These include the devaluation of the Mexican peso and the wastefulness of high-profile juncture ventures, such as those between Coming and Vitro, and Burlington northerly and Grupo Protexa. In recent years, many U.S. companies fork over experienced disparities in management and business practices in Mexico. For new U.S. entrants into Mexican tidings ventures, such disparities provide even extensiveer challenges.

To resolve cross-cultural differ- ences, these firms may need to use managerial approaches different from those that have proven successful in a single-culture context. A Mexican marketing manager sums it up well: lit] seems to me that the most great issue we have to face is that we have cultural differences, no?...In Mexico, we are in a transition time...We are ever-changing rapidly from a business point of view and from a managemen! t style...We [still] have cultural differences we have to face. We have to excerpt out that and face that in order to understand very much better, no? With that in mind, we conducted a study of managers and professionals involved in Mexican-U.S. joint ventures. Our goal was twofold: First, to gain firsthand association and intelligence of the ways in which cultural differences challenge or...If you emergency to contribute a full essay, order it on our website: BestEssayCheap.com

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